WHAT’S OUR STORY?

BACKGROUND

I WAS BORN AND RAISED IN MIDLAND, TX WHERE THERE IS NO SHORTAGE OF HARD-WORKING, SALT OF THE EARTH PEOPLE. I THEN WENT ON TO EARN MY COMMERCIAL PILOT LICENSE AND BEGAN THE LIFE OF A PILOT. WITH A YOUND FAMILY AT HOME, THIS LIFE WASN’T ALLOWING ME TO BE HOME AS MUCH AS I WOULD HAVE LIKED. WITH A WIFE WORKING HARD AS A TEACHER AND CARING FOR OUR 4 CHILDREN, OUR HOME NEEDED MORE BALANCE.

COINCIDENTALLY, I INHERITED MY FIRST SMALL BUSINESS WHILE AT THIS FORK IN THE ROAD. THIS SMALL BUSINESS LED ME TO THE BIGGEST SMALL TOWN IN LUBBOCK, TX (HOME OF THE TEXAS TECH RED RAIDERS—’GUNS UP!’)

THIS SMALL BUSINESS WAS NONE OTHER THAN MY FIRST POOL BUSINESS. IF YOU KNOW ANYTHING ABOUT LUBBOCK, YOU KNOW IT’S THE WINDY CITY OF WEST TEXAS, THE DIRT BOWL OF THE PLAINS! THIS WEST TEXAS TOWN ALSO HAS A LOT OF SWIMMING POOLS THAT GET FILTHY!

I BEGAN MY SELF-LED TRAINING WHERE I BECAME AN EXPERT IN POOL EQUIPMENT, WATER CHEMISTRY, POOL CLEANERS, AND A LOT MORE. IT HAS ALWAYS BEEN IMPORTANT TO ME TO KEEP THIS BUSINESS SMALL. I AM THE ONLY PERSON WHO SERVICES MY CUSTOMERS’ POOLS. THIS HAS ALLOWED ME TO BE ABLE TO PROVIDE MY CUSTOMERS WITH INDIVIDUALIZED POOL MAINTENANCE, RELIABILITY TO THE POOL OWNERS, AND KEEP COSTS DOWN, WHICH ALLOWS FOR MORE AFFORDABLE COSTS TO MY CUSTOMERS. AND WITH THE CURRENT COST OF LIVING, THIS IS VERY IMPORTANT.

WHICH THEN LEADS US TO... HOW DID I END UP IN CENTRAL TEXAS? LUBBOCK PROVIDED A GREAT LIFE FOR THE FAMILY, HOWEVER, FAMILY COMES FIRST. I WANTED TO PROVIDE MORE OPPORTUNITIES FOR MY FAMILY. AFTER A YEAR’S TIME LOOKING FOR THE BEST PLACE TO SETTLE DOWN FOR THE FUTURE OF THE FAMILY, CENTRAL TEXAS BECAME HOME. THE KIDS ARE THRIVING IN SCHOOL, SPORTS, AND MY WIFE IS A TEACHER, HELPING THE COMMUNITY IN CEDAR PARK.

AS YOU MAY HAVE GUESSED, THE POOL BUSINESS HAS MOVED AS WELL! ELEV8ED POOLS IS NOW ONE OF ONLY A FEW FAMILY OWNED POOL BUSINESSES IN THE AREA. THERE ARE PLENTY OF BIG CORPORATE OWNED POOL CLEANING SERVICES THAT CHARGE AN ARM AND A LEG WITH HUGE OVERHEADS JUST TO RUN THE BUSINESS. I STILL WANT TO OFFER THE SAME, FAMILY-ORIENTED, RELIABLE, AND AFFORDABLE SERVICES TO MY CUSTOMERS HERE IN THE AREA.

FUTURE

CEDAR PARK AND THE SURROUNDING AREA HAS AN AMAZING COMMUNITY WITH KIND AND WONDERFUL PEOPLE. RAISING A FAMILY AND CREATING A LIFE HERE HAS BEEN EVERYTHING WE HOPED IT WOULD BE.

I WANTS TO GROW ELEV8ED POOLS HERE IN THE CEDAR PARK/LEANDER AREA WHILE MAINTAINING THAT SAME AFFORDABLE AND RELIABLE SERVICE TO MY CUSTOMERS.

STICKING TO MY MOTTO: ONE GUY. ONE TRUCK. NO CORPORATE B.S.